Reels are an Instagram response to TikTok, giving a chance to go viral. Their catchy and engaging format is loved by creators.

1. Length: Reels can be up to 90 seconds with this latest update allowing videos to be 15 minutes long.

2. Lifespan: Lives on your feed till the time you decide to delete it.

3. Interaction: Great chances of being seen, through the Explore page, on Reels tab visibility.

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